Wikinomics(Wiki Economics) characters

Sharing:
Based on the logical deduction, sharing can be applied to all trades. The company vigorously protect intellectual property, in need of protection should be the jewel in the crown, rather than hide all of the company's intellectual property rights. If one hides the intellectual property with a vengeance, the company can not collaborate effectively. The best choice for the company is to sharing some of the intellectual property and achieves a win-win situation instead of spending a lot of time and money to protect all intellectual property rights.
Global Operation:
The company could collaborate by taking advantage of global resources.

Wikinomics(Wiki Economics) characters

Openness:
Many companies have reservations on the network, sharing, and the attitude of the revitalization. It is mainly because the conventional wisdom considers that the company competes with others through the tight control of the most coveted resources. When we come to debate about Human Resources, the company tries the best to retain, hire, encourage and develop the talented people working for them since human resources are the basis of competition for enterprises. At present, the company obtaining the ideas and human resource from outside has more advantages than the enterprises rely solely on internal human resources.
Peering:
It refers to produce equal values between the enterprise and its employees, businesses and customers. The enterprise encourages and rewards to employees, the staff will be on loyal to the enterprise. On the contrary, employees have to work hard for the salary from the company. The company selling to the customer products will get feedback from the customers and will affect the customers themselves and their relatives and friends to make the choice for products of enterprise.

Wikinomics(Wiki Economics)

The book Wikinomics (Wiki Economics) is written by Don Tapscott and Anthony D. Williams who suggested that this could be derived devotion and work together to create something since large-scale collaboration is the most disruptive technology. Similar to Wikipedia, Wikinomics have four criteria: openness, peering, sharing, global operations.
At present, people could able to share knowledge, computing ability, bandwidth and other resources in order to create a wide range of products and services that any person may use or modify freely. Moreover, the people make its own contribution to the digital commons with a very low cost, which makes group collaboration more attractive. Therefore, peer production become into the current trend.

Phone in Understanding Media

Cell phone as a medium has its unique advantages. The first is rapid spread. Comparing newspapers, television, radio and even the Internet, cell phone could carries on the coverage of the incident and transmission anytime, anywhere. With gradual multiplication of phone functions, it is no longer limited to disseminate information by the text. Pictures, sounds and video, of course, are available for information transmission. To some extent, the speed of its spread is almost synchronous with the event, beyond other media. The second is that the mobile phone are super-convenient and delicate, which also make its reception mode of information dissemination from static to dynamic. Comparing with the newspaper, information content of mobile phone is simpler. Contrast with radio and television, the information storage is more convenient. Comparing with internet, its receiving terminal is more delicate. Thus, if the speed of mobile internet and compatibility issues can be solved technically, then the mobile phone becoming a major mass media will be just around the corner.

The Medium is the Message

Marshall McLuhan said that “the medium is the message”. The significance of using media is far beyond the specific information of transmission. For example, the impact of the Internet on our daily lives exceed what we can see the specific content on the Internet, and similarly, the role of mobile phones in our daily lives exceed information distribution. Mobile phone has a great impact on people’s lives and has changed people's lifestyles as well. People are no longer limited to receiving information in front of the TV or radio at home, and it is not necessary to seek the information on mass newspaper. Because the phone with a function of receiving information makes it possible to transfer the information anytime, anywhere; People are no longer passively receive information through media. The simple operation of mobile phone makes people steer this kind of medium easily. Thus we become the operator who could able to transmit the information.

Media are an extensions of man

Marshall McLuhan considered that media are an extensions of the human body. Appearance of any kind of new technologies or new media, they are an extension of human organs. Newspaper is an extension of the visual organ. Broadcasting is an extension of the auditory organ. Television is an extension of visual and auditory organs, and the computer internet is an extension of the human tactile, visual and auditory organs. Cell phone is an extension of all primary sense organ of human. It is because the mobile phone combines the functions of all the media, it is a blend of all the human sense organs including eyes, ears, hands, and mouth.

Assignment of Media and Economy

Design

Video Remix,

30 Sec video advertisements

Corporate companies can put up competitions to make video advertisement for their brands. Users will be given set of characters and sceneries which they can choose from. Ad with most number of views and good aesthetics will be chosen by the company for TV and other media.

Dilemma of 3d animation is that many creative people have ideas in their heads but can’t put them to work because they lack basic skills. Even if you are skilled it is well known that drawing characters and then animating them takes a lot of time and effort.

The aim of video remix is to provide users with pre-made characters, props and environments, where they can use their own creativity and storylines to create short movies. Many of the advanced options will only be available to registered paid users.

Actors will have the following changeable properties

Actions

Postures 

Dialogue

Camera Angles, Three basic cameras will be provided. This will be a long shot where once user has decided upon the script movie produced won’t be editable on the software.

Soundtrack of different genre would be provided like fast paced action, slow drama or romance to create a scenario. User can play around with the actors and the environment. It is very much like recording of video games but because users will have their own story lines its going to be their own video.

Some sort of easy to learn scripting language can be used for animation. Final product would be rendered put up for viewing in the video gallery.

Earning can be done from corporate brands where the pay to get their ads made by the users. Top 3 ads will be the property of the brand and the creators would be given royalty for that. We will charge nominal fee from the brands. Though users will be provided with number of characters and props they can also register and buy new characters and props. Same way artists can put up their models for sale. We will charge a nominal fee on every sale.

A forum will be available for discussion various issues regarding ad making.

Made by Yifei, Naseh and Ali