The Medium is the Message

Marshall McLuhan said that “the medium is the message”. The significance of using media is far beyond the specific information of transmission. For example, the impact of the Internet on our daily lives exceed what we can see the specific content on the Internet, and similarly, the role of mobile phones in our daily lives exceed information distribution. Mobile phone has a great impact on people’s lives and has changed people's lifestyles as well. People are no longer limited to receiving information in front of the TV or radio at home, and it is not necessary to seek the information on mass newspaper. Because the phone with a function of receiving information makes it possible to transfer the information anytime, anywhere; People are no longer passively receive information through media. The simple operation of mobile phone makes people steer this kind of medium easily. Thus we become the operator who could able to transmit the information.